Collin College Logo Continuing Education
Branding and Logos (MRKT7615)

Course Description

Recognize the benefits of an effective brand name and logo. Classify actual brand names according to effective brand name criteria. Determine effective marketing activities that apply the sequential steps for naming a brand given a specific brand and marketing condition. Examine a hypothetical brand name to determine whether it communicates the three messages of an effective brand name. Match actual brand logos to the logo category the represent. Examine keywords, slogans, mascots and jingles in various multimedia formats. Employ dynamic keyword insertion to convey message to targeted audience.

Upcoming sections

Branding, Logos and Multimedia2024737518306/22/24 - 06/29/24
PCPreston Ridge Campus - Frisco
09:00a - 04:00p
10David LoboTextbook$9912MRKG1091

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Enroll by phone 972-985-3711 or email with 5-digit course registration number (CRN)
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